Resume

Experience
Education
Articles

Experience

LOYOLA COLLEGE
Baltimore, MD
January 2007-Current

AFFILIATE WRITING FACULTY

Courses Developed and Taught:

• WR 100: Effective Writing (six to eight sections per year)
• WR 320: Wet Ink: A Survey of Literary Magazines (one section per year)
• WR 3XX: Web Writing (developing this course currently)
  Also have worked in the Writing Center developing strategic initiatives, overseeing consultant activities, and tutoring students.

 

FREELANCE WRITER/INTERNET CONSULTANT
May 2001-Current

• Writing and editing for both print and electronic publications
• Development of technical documentation
• Lecturing on technical topics, and advising clients on community development and other aspects of web management and marketing
• Projects, partial list:
  • Performed information architecture services for eMagination Studios and getOrganized, Inc.
  • Developed a 330-page user guide for Engenia Unity 4.0 (a process planning software product)
  • Wrote user documentation for the New Israel Fund
  • Consulted on usability for SearchEdge, Inc. and Fit4All.com
  • Created business documents for Artisys, Inc.
  • Lectured on web performance issues for Telcordia
  • Wrote or edited more than 150 reports on emerging technologies for Faulkner Information Services
  • Created a virtual tour for Anne Arundel Community College
  • Wrote extensive web content for NASA Federal Credit Union, Romanov Group, SWAN Research, The Solutions Factory, Pet Lovers Connection, PetPlanet.com, Boating.com, and Iagora, among others

USINTERNETWORKING, INC.
Annapolis, MD
April 1998-May 2001

Manager, Corporate Web Development
August 1999-May 2001

• Responsible for all aspects of web development in this 1300-employee corporation
• Developed a strategic vision for internet development, with a flexible base plan that was able to accommodate evolving corporate objectives, changing landscape of trading partners, addition of new operations divisions, and other variables
• Worked with vice president of marketing, brand manager, product managers, and other stakeholders to deliver their messages through the use of technology and content
  
• Hired and managed a high-performance work team to develop and maintain the corporate site, several intranets and extranets, and numerous proprietary applications and marketing programs in Cold Fusion
• Responsible for all information architecture for application development
• Developed and managed a $500K annual budget
• Managed relationships with outside creative agencies and freelancers
• Architected an interactive site based on BroadVision Commerce One-to-One, as well as a scalable extranet complex to serve dozens of partners, based on Allaire Spectra
• Championed and led the development of a PDA-enabled site to be viewed on handheld computers, and then recycled the same code into a site compliant with the Americans with Disabilities Act to enable the sales force to target government clients
• Initiated development of a corporate web site running Generator on top of Spectra that allowed users to customize their look and feel, as well receive personalized content
  
  Applications developed under my management included:
  
  
• Sales Blitz application designed to increase the efficiency of sales reps making end-of-quarter lead follow-ups
• Lead Response Capture application allowing sales executives at various levels to view or modify lead assignments and associated activity (also created a PDA-version for sales reps to use on the road)
• Trade Show System enabling marketing event managers to assign tasks and duties automatically to various participants
• Executive Briefing System, which automated the scheduling of highly-orchestrated analyst, media, and client visits
• Continued to be responsible for creating and acquiring content, and ensuring that all content was accurate and fresh

Senior Producer, Corporate Web Development
October 1998-July 1999

• Responsible for development of a variety of sites, including customer sites, intranets, and extranets
• Performed project management and developed information architecture
• Led a team to develop a large database-driven intranet to support the sales cycle on a short deadline
• Performed production work as needed to meet deadlines
• Continued to be responsible for creating and acquiring content, and ensuring that all content was accurate and fresh
  

Senior Editor, Corporate Web Development
May 1998-October 1998

• Responsible for all aspects of content on the corporate web site, with the goal of creating and reinforcing strategic marketing messages and corporate branding
• Oversaw staff, created publication schedule, maintained workflow through various internal organizations, and responded to daily deadlines
• Substantive editing and copy editing of technical documentation and marketing writing
• Wrote articles, press releases, investor materials, advertisements, etc., and solicited content from other areas of the company
  

SILICON GRAPHICS, INC.
Silver Spring, MD

Electronic Marketing Programs Manager
July 1997-April 1998

• Responsible for web site development, both as a web developer and as a project manager overseeing the relationship with third-party web developers and corporate web marketers
• Wrote, edited, and proofread print collateral such as brochures, flyers, and proposals
• Created digital and print marketing materials as-needed on tight deadlines.
• Liaisoned with technical personnel to incorporate database and Java programming in web sites
  

Customer Education Accounts Manager
July 1996-June 1997

• Responsible for sales and marketing of all onsite and customized training delivered in the United States
• Developed value-added business from $675 thousand total previous year to $1.72 million in next fiscal year -- over 250% growth in a single fiscal year
• Performed and responded to cost analyses
• Led a 4-person team to analyze market trends and respond to increasing product demand
• Created and presented sales proposals
  

Eastern Area Training Coordinator
April 1993-June 1996

• Developed and delivered highly customized training agendas of up to $250 thousand each in the Eastern United States and Canada
• Leveraged hardware sales of over $250 million by working with technical teams to customize and deliver crucial value-added training in timeframes as short as two weeks
  
  Regional Training Coordinator
  February 1992-March 1993

• Responsible for training operations including software loading and tracking student payments
• Supervised the planning and opening of two training centers
• Initiated successful marketing efforts to grow business in new centers, resulting in revenue and usage superior to all other geographies

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Education

New York University
New York City
1987, M.A. in English Literature with emphasis on Creative Writing. Merit Scholar. Teaching Fellow.

Sarah Lawrence College
Bronxville, NY
1985, B.A. in Liberal Arts, concentration on Creative and Expository Writing. Merit Scholar.

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Articles

Business writing, partial list

Web Measurement and Analysis

Commercial Web Sites: Alternatives to Search Engines

Vertical Trading Communities

Application Outsourcing Strategies

Host Access Management

Content Management Tools and Strategies

Smart Cards

E-Commerce Standards Organizations

Gated Sites: Issues and Guidelines

Streamlining B2B Transactions

Managing Web Site Performance: Monitoring, Simulation, and Load Balancing

Face-Off: Legacy CRM vs. ASP-Hosted CRM

Face-Off: Legacy ERP vs. ASP-Hosted ERP

Rich Media Applications Market Trends

Content Management Software Trends

Face-Off: Content Management Systems

Contextual Content, technical tutorial

E-integration Applications and Trends

Globalizing Web Sites

Got Bots? Service Bots

Non-fiction writing, partial list

Just Say No to Sea-Tow
When Your Engine Dies on the Water

Managing the Scene of an Accident
Keep Everyone Working Together to Save Lives

10 Things to Remember During a Boating Emergency

Choosing the Right Epoxy for the Job
Choose Well Now, Save Work Later

Hauling Out a Big Woodie
Surviving the Experience

5 Questions to Ask Yourself Before Starting a Restoration

Trailering Long Distances
Don't Limit Yourself to Local Waters Anymore

The Accidental Boater
Things We've Hit with a Boat

10 Tips for Going Gunkholing

Black Spots on Green Iguanas

Dealing With Iguana Bites

Earthquakes and other Emergencies

Giant Green Iguanas

Head Bobbing

Iguana Age and Size

Trimming Your Iguana's Claws

Iguana Nutrition

Iguana Skin Color

Interpreting Non-Breeding Iguana Behaviors

Is my Green Iguana a Boy or a Girl?

Kidney Failure in Green Iguanas

Heating and Lighting for Your Reptile

Microclimates

Moving, Vacation and Boarding Stresses

Moving Your Iguana

Picking A Healthy Iguana

Picking A Reptile Vet

Reptile Housing

Reptile Skin Shedding

Respiratory Infection in Reptiles

Salmonella

Signs of Illness and Stress in Reptiles

Signs of Ingestion of Toxic Substances

So You Think You Want a Reptile?

Treating Ripped-out Claws

Vitamin Supplements

Diamond Back Terrapins

Painted Turtles

Snapping Turtles

Softshell Turtles

Asian Box Turtles

Basic Indoor Setup for Box Turtles

When to See Your Vet

Feeding Your Box Turtle

How Do Turtles Breathe?

How Old Is My Turtle?

Is a Turtle the Right Pet for You?

Is My Turtle a Boy or a Girl?

What Kind of Turtle Do I Have?

Is My Turtle Too Fat?

Turtle Health: Prolapses

Turtles and Kids

Turtles and Diseases

How Turtles Travel

Common Water Turtles

Trimming Beaks and Claws

Reptile Housing; Buy or Build

Reptile Habitat Basics

Determining Enclosure Size

Housing Multiple Reptiles Together

Understanding Shedding

Snake Shedding

Iguana Shedding

Shedding Behavior

Recognizing Illness in Your Reptile

Reptile Feeding Problems

Achieving Health for Your Reptile

Signs of Stress

Suitable Starter Pets

Unsuitable Starter Pets

Is Your Child Ready?

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